January 28 is known as International Data Privacy Day, a time to consider the importance of privacy and the protection of data in the digital transformation and developing threat landscape.

    From online tracking to a daily dose of data breaches, privacy concerns have surged among users who are finding it harder to manage and control the dissemination of their personal information.

    It’s true that nothing remains truly private in the digital scape. However, improving your cyber habits and making smart choices each time you go online or share information can drastically improve your privacy and data security.


    From breach to data leak and beyond


    The inevitability of connecting to the digital world for day-to-day activities means that users have at least a dozen online accounts brimming with personal and financial information.

    While you’re playing house with trackers and big tech companies that monetize your online activities, malicious actors and cybercriminal organizations also want a piece of the pie. Any information you enter on social media or other online services can be compromised by malicious actors.

    They will stop at nothing to gain access to login credentials, credit card data, phone numbers and medical information to fuel fraudulent activity. Once an online data trove is breached, the information is put up for sale on underground marketplaces specialized in selling commodities such as your data.


    The trade-off of greater connectivity and throwing trackers off your scent


    Your online activity generates tremendous amounts of data on your digital behavior and interests – data that is monitored by ISPs, tech firms and marketing companies via the trackers and cookies hiding in every corner of the internet.

    For these entities, the collected trail of breadcrumbs that builds up your digital footprint means big money, as it converts into a strong customer profile for marketing purposes and more.


    Privacy and security go hand in hand


    The digital age creates a thin line between privacy and the security of your data, and pumping up your cyber-resilience has never been more vital. Although bits and pieces of your digital persona are scattered across the web, the devices in your household can hold some of your most precious memories and sensitive personal data that could be compromised without proper protection.

    Cybercriminals continue to update their malicious tools and schemes to trick users into unwittingly jeopardizing their devices and stored data.

    If this information is helpful to you read our blog for more interesting and useful content, tips and guildelines on similar topics. Contact the team of COMPUTER 2000 Bulgaria now if you have a specific question. Our specialists will be asiisting you with your query.

    Content curated by the team of COMPUTER 2000 on the bases of marketing materials provided by our partners/vendors.

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