Did you think cybercriminals and scammers wait until the biggest shopping event of the year to strike? Think again.
Researchers at Bitdefender’s Antispam Lab team have been monitoring Black Friday-themed spam since October, and cybercriminals have wasted no time trying to capitalize on the frenzy. From phishing emails impersonating trusted brands to sophisticated malware campaigns, the holiday season has proven fertile ground for all kinds of fraudulent and malicious activity.
This article aims to educate and protect consumers by raising awareness about cybercriminal activities, including scams, phishing campaigns, and fraudulent schemes. These activities also harm legitimate companies, as scammers exploit their credibility and reputation to deceive consumers.
Key Findings
- 3 out of 4 Black Friday spam emails are scams: An analysis by Bitdefender’s Antispam Lab team reveals that 77% of all Black Friday-themed spam emails in 2024 were scams, a 7% increase from 2023.
- The US and Europe remain the top targets: The United States received 38% of all Black Friday-themed spam, while Europe accounted for 44% of global spam activity, with Germany and France among the most targeted countries.
- The US and Europe also dominate in spam (scam) activity: 66% of Black Friday-themed spam originated from the US, according to Bitdefender Antispam telemetry, while Europe accounts for 23% of spam origin, with countries such as France, the Netherlands and Germany leading. Countries in Asia are also present, with 6% of Black Friday spam (by volume) sent from IP addresses in Indonesia, Japan, and China.
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