As we approach 2025, modern threats, tightening compliance standards, and the widespread adoption of cloud technologies are proving a challenge for companies in every sector. Amid static budgets, businesses are compelled to make strategic investment decisions to navigate these challenges effectively.
Several Fortra teammates who have regular interactions with the cybersecurity vendor’s customers were asked the same question: How these dynamics are impacting customer sites.
Their insights shed light on key concerns, achievements, and future plans, highlighting how organizations are balancing limited resources with the need to implement modern technologies.
This blog looks at the current landscape of cybersecurity, from the challenges businesses faced in 2024 to the strategies they plan to implement in the coming year. It explores the major factors influencing cybersecurity budgets as organizations prepare to safeguard their digital assets in the face of new risks and opportunities.
Evolving Cyber Threats
The rapid evolution of cyber threats is a customer concern now and for the foreseeable future, says Krzysztof Sobierajski, a professional services consultant at Fortra.
“Customers are concerned about the fast pace at which cyber threats evolve, particularly with the advent of AI-driven attacks, deepfake technology, and malware that evade traditional security measures. Also, with remote and hybrid work models persisting, detecting and mitigating insider threats, whether malicious or accidental, has become increasingly challenging. Organizations are investing in data classification (DC), data loss prevention (DLP), and user and entity behavior analytics (UEBA) solutions to address this issue.”
Lisa Lombardo, a software development manager at Fortra, agrees that customers are concerned about their people, as they are susceptible to threats that prey on their natural biases. She says:
“This includes internal threats accidental (phishing, social engineering, and suchlike) and intentional with malicious insiders who abuse their access privileges in the enterprise. The increased likelihood of cybersecurity attacks due to more AI being available for building offensive attacks is another concern, as are customers’ readiness, preparedness, and ability to execute their disaster recovery or business continuity plans if some event occurs that requires it. “
Human Bandwidth
For Chris Hudson, a principal solution architect at Fortra, the big challenge for operations in 2025 remains similar to the one he’s seen time and again — having enough human bandwidth to achieve their security operational goals.
“While massive strides have been made in recent years to tighten up security processes and tooling to reduce the load on individuals in SecOps teams, there’s still a massive amount of pressure due to the challenges around finding skilled personnel and a constantly changing threat theatre. Although buzzword product categories like ‘zero trust’ and ‘artificial intelligence’ are exciting and are just starting to show some promise for teams, there’s a long way to go. Until then, having enough expertise remains the top priority for ensuring success and maintaining a secure environment.”
The Ability to Effectively React
Threat detection is another concern, and customers are focused on enhancing their ability to respond effectively to threats, which extends into various tactical priorities and areas of improvement. Troy Thomson, a senior director of professional services at Fortra, says customers and prospects are looking to identify whether the detection they have in place now is truly effective.
“Are further areas of detection, correlation, or tuning required? Are the systems supporting the business thoroughly assessed for changes and non-compliance with hardening standards, and are they resilient enough to handle widespread disruptions? How are false positives and negatives managed within the current response strategies? Are business continuity and backup processing plans merely theoretical or regularly tested through live incident scenarios?”
No Wiggle Room
Bob Klapperich, a senior support engineer at Fortra, believes that customers want applications and products that are seamless to use. He says:
“From a support side, we want to give such great support that, when it comes to maintenance renewal time, the customer says, “It’s a no-brainer; I have to keep Fortra support on my products because I can always count on them if I have questions/issues.”
What Is Planned for Next Year?
In 2025, all these challenges will shape customers’ cybersecurity strategies, forcing businesses to rethink their investment priorities. As cyber threats grow in sophistication, entities will be driven to adopt more proactive and adaptive defenses. These mounting pressures are set to influence decision-making, pushing companies to invest heavily in advanced technologies like AI-driven threat detection, zero-trust frameworks, and cloud security enhancements to safeguard their digital assets and maintain operational resilience.
Lombardo says there should be continual assessment and evaluation of their defenses and related tools, processes, and people to protect the organization. This includes assessing the third-party organizations that provide IT infrastructure in the enterprise and in the cloud to trust but verify their processes, tools, and people that protect the organization’s assets. Those who are not using MFA for all authentication approaches to corporate resources will create plans and projects to do so.
Read the whole article on Fortra’s official website.
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