We all love a bargain—who wouldn’t? But not all great deals are good for business. As tempting as it might be to take advantage of a special product promotion that is being marketed towards us, sometimes it is necessary to take a step back and spend time really thinking about what the ramifications of switching to the lower-priced product could entail. Because as attractive as the price may be, it shouldn’t automatically be placed on a pedestal and assume the pole position when it comes to making a purchasing decision. Price isn’t everything. A lower price point could actually end up costing your MSP a whole lot more, in ways that you might not have even considered.

So what other factors should be considered beyond price?

1. Understanding the Potential Risks to Your Business

If something costs less, there are generally reasons WHY that product or service might cost less than what you are using today. As such, it doesn’t always provide a true apples-to-apples comparison for decision-making purposes. So it’s important to ask yourself a few key questions to assess what risks your MSP could be exposed to by switching:

  • By switching, am I still able to deliver the same set of services, at the same level of service quality, moving forward?
  • Or, will I have to amend my customer service levels and adjust expectations to accommodate the changes I’m planning on making?
  • What gaps exist between the two products I am considering, and will these product disparities increase the security risk exposure for my business and my customers?
  • What am I looking to achieve with this move?
  • What issues am I trying to resolve, and will this move actually resolve them for my MSP?
  • Does this move make sense for my business? 

2. Quality and Reliability

‘Best of breed’ is an important concept that many growth-oriented MSPs follow. Having the ability to work with top vendors to choose the right mix of technology and security toolsets that are considered top-tier in the industry, is what high-performing MSPs should consider prioritizing. They recognize that not all toolsets are built the same, nor do they deliver the same set of features and benefits. So they are discerning about what products they DO decide to incorporate into their MSP tech stack, as they do not want to compromise on their service delivery or offer a subpar customer experience. One that could impact their customer satisfaction scores and possibly compel them to churn to another MSP, which appears to place a greater emphasis on reliability, productivity and performance.

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If this information is helpful to you read our blog for more interesting and useful content, tips, and guidelines on similar topics. Contact the team of COMPUTER 2000 Bulgaria now if you have a specific question. Our specialists will be assisting you with your query. 

Content curated by the team of COMPUTER 2000 on the basis of news in reputable media and marketing materials provided by our partners, companies, and other vendors.

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