What is Identity Posture and why should SMBs care? Identity Posture refers to how well your organization manages, protects, and monitors its identity-related assets – things like user accounts, credentials, and application access. In today’s cloud-first, hybrid working environment, the identity layer has become a prime target for attackers. For SMBs, where resources are often stretched, a weak Identity Posture can open the door to credential theft, account takeover, and costly breaches. Understanding and improving Identity Posture should be a critical part of your overall cyber resilience strategy.
Why Identity Posture is a priority now
Identity-based attacks are escalating, with a significant percentage of security incidents now involving compromised credentials. Two major trends are driving this increased risk: the expanding attack surface, and the rise of non-human identities.
An expanding attack surface
The shift to cloud services and SaaS applications means more identities, more apps, and more complexity. This expansion makes it increasingly difficult for IT teams to keep track of who has access to what, creating potential security gaps that attackers can exploit. Every new user and application adds another potential entry point, broadening the attack surface your team must defend.
The rise of non-human identities (NHIs)
Beyond human users, organizations now manage a growing number of non-human identities (NHIs). These include service accounts, API tokens, automation scripts, and IoT devices. NHIs often authenticate, access data, and trigger workflows without direct human oversight, creating a significant risk that often slips under the radar.
According to Delinea Labs, modern IT environments now have an estimated 46 non-human identities for every one human identity. This means an SMB with just 200 employees could be managing over 9,200 NHIs. If these machine identities are not properly secured, they become a prime target for attackers looking to move laterally and escalate privileges within your network.
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